United Communication Group (UCG) is an integrated advertising agency that combines local insights with global perspectives. As the oldest and largest advertising agency in Taiwan, the Group has its lineage traced back to United Advertising, which was founded in 1970 and was among the first members of the Association of Accredited Advertising Agents of Taiwan (4A).
With more than five decades of experience deep in the Taiwan market, UCG has grown into a multidisciplinary omni-media full-service marketing solutions company serving a diverse portfolio of clients and brands with broad-spectrum business needs. Comprised of specialty subsidiaries spanning from market research, advertising, public relations, activation to digital, media planning and buying, and MarTech, we help brands build success in today’s ever changing market environment through people-centric, brand-unique communication strategy, high quality content, and innovative use of technology.
In April 2020, United Communication Group joined Hakuhodo International. By joining forces with Hakuhodo, UCG is now empowered to combine Hakuhodo’s creative solutions capability, driven by its world-class research and big data and digital expertise, with UCG’s local market expertise, to support brands and businesses in Taiwan grow domestically and beyond in the international arena.
As businesses and brands are faced with the ever-changing human complexities, cultural trends, and social dynamics brought about by new technologies, it is ever more important to see people as true flesh-and-blood individuals living lives rather than faceless consumers buying products. At UCG, we believe that brand communication happens only when we see people as individuals, and it is when we understand people (their needs and behaviors), we can help our clients communicate effectively with their customers – whenever and wherever – in ways that set the brand and products apart from their competitors.
To do this, we bring together experts from diverse fields of marketing – strategy, media, creativity, data, technology, production, design, art and music – to create impactful content that helps brands grow in sales, market shares, brand equity, and customer recognition. At the same time, we endeavor to leaving a positive legacy in society, for our firm belief that our work should and will contribute to furthering the growth of Taiwan's cultural and creative industry, and to the betterment of people’s lives.