UCG is a full-service, omni-channel communications group with the most abundant resources and comprehensive organizational network in Taiwan. We focus on mass communications marketing in areas of advertising, media planning, digital marketing, and public relations, augmented by our capability to integrate business space planning and design, to provide strategic services in advertising creativity and media planning with panoramic precision and accuracy. Our areas of expertise include:
Marketing Strategy
Long-term brand success requires thinking in the long term with a comprehensive mindset. We help clients build brand image and values with business communications and marketing strategy that comprises all pillars of brand management – from market research, product objective and positioning, to people insights and media planning.
Media Planning and Buying
For every purchase of advertising, we investigate client’s field of industry and product characteristics to propose the best media investment plan – by determining the correct combination of messaging and media mix, execution, duration, and time – that will support the client in reaching their marketing goals effectively and in maximizing ROI on media spend.
MarTech
At each stage of a brand’s communication with its customers, UCG incorporates MarTech solutions to leverage the power of data and technology to optimize creativity and media content, discovering previously unknown and underutilized opportunities with other potential customers. This not only helps us respond to market changes and trends more efficiently, but also leads to business growth for brands.
At the planning stage
during phase one of our omni-channel strategy roll-out, we utilize "SKYLENS" to mine and collect category and product user data. SKYLENS is our unique omni-channel, online-merge-offline (OMO) platform of real telecommunication data application.
At the implementation stage
our “MOST” system analyzes and refines the data collected, integrates the data with brand’s business goals, and presents the data in ways that provide clients with the autonomy over how they want to use it. With MOST, we can extract 360-degree knowledge and insights about a brand’s customers from noisy, unstructured, and structured data.
Advertising and Design
As a full-service agency, we are versed in the creation and production of print media, ad videos, microcinema, digital marketing collaterals, UI/UX programming design, CI design, packaging design, and in-store design.
Digital Marketing
Data is at the core of how we deliver real-time, dynamic digital creativity and content marketing strategies based on target audience’s digital footprint and behavioral insights. Through utilizing interactive digital tracking technology, we transform data into digital marketing solutions with commercial impact by systematically connecting and unveiling the linkages between brands and people, tearing down barriers and boundaries between brand building, people’s everyday life experiences, and point-of-sale conversions.
Public Relations
In helping brands managing their public perceptions, we provide consultation on marketing and PR strategy, issue and crisis management, media relations management, as well as services for corporate PR planning and execution.
Market Research and Analysis
We understand the importance of conversion and bottom-of-funnel application to our clients’ marketing needs. With qualitative and quantitative research analysis, we provide consultation and services in all aspects of business development, ranging from competitive analysis to customer behaviour science.
Experiential and Activation
We partner with our clients to build online-merge-offline (OMO) experience for people. From pop-up stores, in-store activation, to customer experience, we combine technology and creativity to create physical and/ or virtual experiential activations for brands and products and their users.